Sunday, July 26, 2020
Belatedly bilingual
Sunday, July 19, 2020
The Generation Gap –Social media and business mentality
On a recent episode of Kobi and Lital, a docucomedy series in
Israel examining various life issues, the two comedians, each around the age of
40, were given expert advice how to increase the number of their followers on
Instagram. These experts were half their age or less. It was quite striking and
entertaining to see not only how unfamiliar and incompetent the hosts were with
new media forms such as TikTok and Instagram, but also note the gap in
mentality between the two generations. This difference is also increasingly
evident in the business world.
“Facebook is for old people” was a phrase repeated several times during
the show. It is apparent that many younger people consider raising and
responding to an issue in a written text, even a single picture, passé. The under-20 group values 30-second clips. For those
that, to paraphrase the Genesis song, can’t dance and can’t sing and can’t invent
a story every day, these media forms are very uncomfortable and almost inaccessible.
Posting a daily story with trivial pictures with captions seems much ado about
nothing for older people. The generation gap is clearly evident in the use of
media.
This discrepancy in technology is partly a reflection of a difference in
worldview. Almost 60, I grew up in a United States where the “I” was
subordinated to the “we”. While children had individual needs, they were part
of a class, family or team. This distancing from the ego was even reflected in
writing where the use of the first-person singular form was discouraged, even forbidden
in formal writing. As adults, it was generally we or the company
that sold the product or provided a service even if it was a sole proprietorship.
Even in autobiographies for conference program, it was accepted practice to use
the 3rd person singular form: John Doe has more than 30 years’
experience. By contrast, at least in Israel in 2020, children and young adults
are encouraged to promote themselves. What is more shocking than the number of
people that film themselves doing banal tasks is the number of people that
watch them, to the tune of the hundreds of thousands, if not more. What my
generation considered egocentric, even crass, is now proper self-esteem.
This change has already affected the business world. First, younger executives
tend to feel less need to learn the ropes from older workers and wish to become
entrepreneurs at an early age. Moreover, these business people under the age of
25 are native to most if not all of the current mass media forms and therefore
comfortable with their use. By contrast, employees aged 40+ often struggle with
the how and why of these same forms. Furthermore, many older workers find the
blatant personal approach a bit too much and beyond their personal comfort
zone. Age is becoming like East and West as Kipling would say.
The clock keeps on ticking, creating natural generation gaps. One
omnipresent form of this change involves media use, not only in the technical
details but also the raison d’etre of their use. In this sense, the
world, including the business world, belongs to the youth.
* Always add a caption to pictures to allow full access to blind people. Image by <a href="https://pixabay.com/users/hrohmann-848687/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=700874">Hans Rohmann</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=700874">Pixabay</a>
Sunday, July 12, 2020
The Artful Dodger – From no-win to win-win on offers you can refuse
Freelancers live by projects, long-term and short-term, which almost
always involve providing a price proposal. Unfortunately, many of these
requests are irrelevant due to the task, scope, price, deadline or nature of
the job. On the surface, it appears that these situations provide no real
opportunity and are simply a waste of time and energy. However, with some
lateral thinking and proper communication, any request for a proposal becomes a
real opportunity.
The most objective reason for not being able to take on a project is the lack of appropriate skills. Professionals know that discretion is the better part of valor, i.e., if you cannot do it right, don’t do it. So, freelancers faced with requests beyond their skill set tend to write polite refusal notes, hopefully explaining that the task is not in their realm of skill. However, since the requesting party has your undivided attention, it is a great opportunity to market your actual specialty. It is quite possible that the people reading it or any of their friends and acquaintances may need those services now or in the future. This request, however irrelevant, is an ideal opportunity to market as it is requested, does not cost a penny and allows freelancers to express their uniqueness to an attentive audience. Not only that, if you can refer another freelancer with the required skills, the reference will create a wave of goodwill for all parties, which may bear fruits in the future both from the prospective customer and the other professional. Thus, the presented opportunity for future business is just as important as the actual proposal.
In other cases, the requested proposals involve some elements that are beyond the scale or scope of the freelancer. In this case, an opportunity is still present. First, freelancers need to explain simply and clearly which aspects of the project are relevant to them. In regards to the other elements, a freelancer can offer to manage the project or have the potential customer handle the management. Again, if you can provide any referrals, it saves time for the customer and creates a future referral to you. Therefore, it is always good to be aware of professionals with complementary businesses. If the customer should opt for you to manage the project, the management fee provides supplementary income even if it does sometimes complicate life. With or without the management aspect, the freelancer creates a positive and professional impression.
The most common reason to dismiss a request for a bid, at least in translation, is the budget limits. It is often clear, explicitly or implicitly, that each of the parties is on a different planet in terms of price. There is a natural tendency to laugh or scowl and then ignore the request. Even this bottom-fisher type of request is a marketing opportunity. It is worth answering and even preparing a template that states your rate, justifies it in terms of the quality of your work, suggests that it may be possible to collaborate on a small project in the future where the price difference may be less meaningful, and plants in the mind of the customer the idea that you are the person if they need your special set of skills in the future and have an appropriate budget. It is quite probable that no immediate project will arise but business success is a matter of both the quantity and quality of marketing exposure.
In many projects, the major problem is the deadline. As too many businesses do not or cannot plan ahead, they find themselves needing to outsource a task at the last minute. Here, the freelaner faces a dilemma. This request for a bid is an actual, even quite profitable opportunity. On the other hand, it carried great potential for short-term and long-term disaster in terms of work effort and poor quality. To avoid the danger, it is necessary to carefully consider whether the project can be properly executed within the allotted time. If so, the freelancer can and should add a hefty rush fee to justify the extreme effort. If not, the reply should include a realistic deadline that reflects the time required to provide a professional result. Curiously enough, the deadline is frequently not as firm as it was stated. Therefore, either the potential clients adjust their deadline or refuse the offer this time. The freelancer wins in all cases as maintaining a reputation is as important as gaining a project. Furthermore, the professional approach may bear fruit in the future.
An emotional reason to avoid a project is the unpleasant nature of the work itself. Just because a given task is part of the job description and within the skill set does not make it attractive and tempting. Every profession has its “dark side” of time-consuming and boring tasks. At certain times, freelancers simply “don’t feel like” doing them. In terms of business, this is often a poor choice but even freelancers are human. One way to alter the situation is to offer a price that takes the drudgery into account, i.e., provide a high quote. In such a case, freelancers win regardless of the result as if the bid is refused, a better job will come soon, while, if accepted, a handful of sugar (money) makes the medicine (job) go down, to paraphrase Mary Poppins. Just ask plumbers how much money they take to handle blocked piping from the toilet. Thus, unpleasant work creates an opportunity for higher pay.
In the famous story about lateral thinking, a girl facing the choice of two black pebbles changes a no-win situation to 100% probability of a positive result. Likewise, even faced with completely irrelevant project proposals, it is possible and desirable to answer and gain from them. As Mr. Buffet has often explained, opportunity comes to those who seek it.
*Label all images in order to allow blind people to access your blog. All pictures via the pixiebay site.
Sunday, July 5, 2020
Up and Engagė in Paris and Washington
Words often taken on a wide variety of meanings and applications. Thus,
their actual usage and frequency generally varies from language to langauge. For example, the
verb to engage is a powerful verb both in English and French but is more
common in French due to its importance in the political culture.
The dictionary definitions mainly mention its financial or mechanical aspects.
Webster’s English Dictionary defines engage as the actions of offering,
supporting, entangling, securing a financial instrument and operating with the
past participle referring to the announcement of a future wedding. Little Bob (Le
Petit Robert) mentions pawning, promising, activating and securing. The
idea is that to engage is take an active step, whether in terms of money or
action.
Beyond those technical acts, the French have a long tradition of being
engagé, i.e., their
cultural leaders being actively involved in ideological or political matters.
The tradition dates from the time writers achieved independence from the
Church. Voltaire advocated enlightenment ideas and vegetarianism (no
connection), albeit from the safety of Prussia. Later, Emile Zola wrote J’accuse
to protest the actions of the French military in the Dreyfus affair and
Jean Paul Sartre actively challenged proper bourgeois thought. The right has
had its share of active ideologs, including Louis Ferdinand Céline and Pierre Drieu
La Rochelle. Some were even elected to the Academie Francaise, the elite club
of French writers, both before and after World War II. Of course, singers have also
expressed their opinion, generally anti-war, such as Jacques Brel, who sang La Columbe (the
Dove) against the War in Algeria, and Jean Ferrat, Un air de liberté, against the Vietnam War, not to mention Miss Maggie by Renaut Even if many
people disagreed with their stance, their political activism added to their
status as they were perceived as contributing to society and acting as leaders.
An “unengaged” artist is in some way not fully contributing.
By contrast, being politically involved in the United States, the
English equivalent of the French engagé, is a risky path to take. For example, Mohammed Ali
and Colin Kaepernick paid heavy prices, the loss of freedom and career
respectively, for their courage in standing up to the establishment. Many dispurged the Woody Guthrie as a communist due to his politcally pungent songs about the effects of the great depression of the 1930's Certain
radio stations did not play the songs of anti-war singers such as Bob Dylan, famous
for the answer is blowing in the wind, and Joni Mitchell, who sang Fiddlesand drums. Not only are American celebrities cautious about expressing
their political opinions, in retrospect they are not especially appreciated for
candor. The actors George C. Scott and Marlon Brando are not any more esteemed today for having refused their Oscars as a political statement. It is no wonder that James Lebron is very cautious in his support of
Black Lives Matter. To paraphrase the French term for a dumb blond, play a sport
or sing songs but shut up.
England has a long tradition of writers with strong political opinions.
Rudyard Kipling was a staunch imperialist to the bitter end of the empire while
George Orwell was a critical socialist. Musicians have taken stances. Even the
Beatles criticized American involvement in the Vietnam War. Yet, they neither
lost nor benefited from their activism. Their opinions are mere side notes to
their achievements much like Dostoevsky’s rabid antisemitism does not distract
from his reputation as a writer.
Curiously, in some Arab countries, such as Egypt, political expression
by intellectuals tends to be of the nationalist variety. The reason is
historical. When the Turks started to allow Arabic language teaching and
publications, the right to speak Arabic and be a nation were radical thoughts.
This nationalistic tendency is still evident and even encouraged by governments.
So, many other countries also have a tradition, albeit limited in numbers and
direction, of political engagement by its intellectuals.
Worldwide, drivers engage their gears while financiers engage their
money without fear of their political future. However, most of the world,
cultural leaders become engagé
in political causes at great immediate and long-term risk, especially in the
United States. However, in France, going against the wind is almost an obligation for any cultural icon that
wants to be considered serious.
*Always add a caption to pictures to allow blind people to enjoy posts.
Picture credit: Image by <a href="https://pixabay.com/users/Anemone123-2637160/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=3322112">Anemone123</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=3322112">Pixabay</a>