A LinkedIn call for human dialogue

 

[Two birds talking at the same pool*]

I wish to call on the LinkedIn community to contribute a better Middle East in the future. The current situation is a human tragedy, a Greek one even. Each of the parties knows what the consequences of its actions will be in advance and cannot avoid them. However, through both starving the hatred and feeding mutual tolerance, the ordinary, even extraordinary people on LinkedIn may be able to make a small but important contribution.

First of all, I will not discuss who is right or more right. Clearly, that dialogue is fruitless and irrelevant. Each tribe and tribe supporter, i.e., Israel and Palestinian, is absolutely convinced of the righteousness of their cause. More importantly, as in most family fights, it is ultimately no consolation that you feel that your cause is more just. The Middle East wars, including its present form, is a human tragedy with hundreds of thousands of grieving parents, siblings and friends. Any death is sad but one that is “before his/her time” as they say in Hebrew, is a special tragedy regardless of one’s religion or political views. Of course, people understandably grieve far more for deaths in their tribe but that does not reduce the pain of the deaths of the other side.  On a different level, just imagine if all the money that has been invested in weapons and defense had gone to enriching the country. Thus, I both respect everybody’s right to have a point of view and thus have no intention of arguing its validity as such a discussion serves no purpose.

Instead, I call for two kinds of actions, passive and active.  At minimum, when posting about the current situation on LinkedIn, this international bridge between business people, please do not dehumanize the other side. Referring to the “enemy” as lice, which the Arab Translation Association, a Palestinian organization shamelessly does, or as any other animal is not only unacceptable but creates a mindset that fosters cruelty. See Hannah Arendt’s With Eichman in Jerusalem the banality of evil on this matter. Such name-calling also eliminates any possibility of dialogue and feeds hate. If one side refers to the other as less than human, such an attitude defines the relationship between the parties. Thus, when expressing their opinion, I would hope that LinkedIn members would remember that even the opposite side in a war are human beings and, in one way or another, also victims.

On a more proactive note, LinkedIn member could have a role in building a better future. Some 80 years of wars in the Middle East have proven quite conclusively that neither the Israelis nor the Palestinians are going anywhere, i.e., they are staying in that small crowded bit of land. Thus, in practice, the only effective solution is some kind of co-existence. Finding a solution requires a degree of trust and respect. Unfortunately, a new batch of flowers of hate have just released their seeds, which will find a fertile base in the families of the thousands that have died or will die in this war.

To change this sad narrative, the world needs visionaries, communicators, planners and leaders to provide and demonstrate a positive alternative. LinkedIn is the perfect venue for that, containing thousands or such people, who share common interests and communicate with each other despite political differences. I would hope that when member discuss the Israel and Palestine, they will do so not through justification of ghosts of Christmas past or present but instead work for a better world in the future.

I am realistic enough to know that the seeds of hate and distrust are deep and may require generations to disappear. Yet, I believe it is possible to slowly create tolerance and acceptance. It is a bit like learning to accept someone from a different ethnic group as a neighbor if not as a son-in-law. If you are completely skeptical, consider what has changed in the US since Martin Luther’s King’s speech in 1968 or notice that the only reason Ireland gets into the news is for its budget surplus. By having a civilized dialogue when relevant, LinkedIn members can contribute to world peace, prosperity and, most importantly, humanity.

 

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Audiblilizing translation – the art of legal (and other technical) translation

 

[Quarterback before snap*]

In American football, one of the major differences between experienced and inexperienced as well as effective and ineffective quarterbacks is the ability to audibilize, which means to adjust the play called by the coach as they survey the defense right before the snap. It takes knowledge, judgment and confidence to understand that the given play call will not work and what to do about it.

Likewise, effective technical translators, especially legal experts, know how to correctly take a sentence in one language and render it in another language and culture, making the necessary changes while neither subtracting or adding content. Literal translation of the text can lead to awkward sentences at minimum and fundamental miscommunications at worst.  When translator works properly,  the resulting text may seem noticeably different in terms of sentence structure and even vocabulary but is quite loyal in terms of content.

Simply put, each language has its unique way of expressing itself and framing sentences. Depending on the language combinations, word-for-word translation can lead to simply awful results. The causes for this asymmetry between languages are many and include:

·         Syntax – Word order varies from language to language in terms of placement of subordinate phrases, time expressions, adjectives and even grammatical subjects.

·         Passive/Active – While in certain languages, the passive form is considered more academic and therefore higher level, such as in Hebrew, in other languages it is considered confusing and poor writing. Therefore, in many cases, the translator must change the whole structure, including the form of verb.

·         Punctuation – There are no universal punctuation rules or even rules of what constitutes a sentence. Dostoevsky and lawyers in many languages can get away with whole paragraphs linked with commas and ending after in a period after a half of page (or more). Other languages, notably English, have much more rigid sentence structure and/or stylistic norms, requiring the chopping of sentences in multiple sentences

·         Vocabulary – Languages and cultures vary in terms of terminology development, meaning similar terms may carry more limited or expanded meanings. Moreover, certain terms many not exist in the target language, requiring more creative solutions. Legal, like all technical, translators must understand the exact meaning of a term in both the source and target language.

·         Legalese – Some legal cultures have instituted “plain language” rules intended to render the text intelligible to a greater number of persons. Others view use of the highly specialized phrases as a sign of an erudite writer.

·         Poor source text – The sad fact is that many legal and other technical writers produce poorly written text. While “garbage in, garbage out” may be easier, professional translators try to render the text into proper language.

A truly proficient translator grasps the meaning of the source sentence and creates a clear, well-written equivalent in the target language even if it involves significant changes to the sentence structure and syntax. By contrast, a poor translation may be loyal to the original structure but sounds like a translation. If you wish to judge the result, audibilize it, i.e., read it out loud. It should sound like a native writer wrote it. If so, the legal  translator has properly audiblized the text and is worth hiring again.

 

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Taxing properties

 

[house*]

As the old joke goes, the only certainties are death and taxes. Regarding the first, none of us, as far as I know, have any personal experience to speak of but most adults are quite familiar with the second. For example, property owners and sometimes renters have to pay a property tax to their local authority to finance its services. This tax exists almost worldwide but how this tax is calculated varies from country to country. In theory the tax is the product of the base amount and the tax rate. Each country defines the first variable differently and has distinct mechanisms for setting the second as I will show in by comparing the property tax calculation methods in the United States, France and Israel.

In the United States, the base amount is highly variable while the rate is relatively stable. The local authority, usually the city, establishes the rate by vote with the increase in any given year limited by state law, thus protecting the taxpayer from sudden jumps. The city can apply discounts and exemptions for certain areas, building types and income levels at its discretion, On the other hand, the value of a property is based on its current assessed value, i.e., if former neighbors made a killing in selling their houses during a given year, everybody still living in the neighborhood must pay higher taxes as the value has risen according to the latest assessment. The constant increase in property value in California forced people to sell their houses because they could no longer afford the property taxes even if they had paid a modest price for it several decades previously. As a reaction to that, California voters in 1978 passed Proposition 13, which rolled back property taxes, which predictably significantly reduced local services. Thus, US property taxes vary greatly from place to place primarily due to property values.

By contrast, the French taxe fonciére is based on the rental value multiplied by a value local authority. The base amount is 50% of the annual rental value, an amount changing on a yearly basis. The tax rate increase is set by the government but a city can vote a supplementary amount as Paris did this year, raising the tax to 50%, yes fifty percent. Thus, not only do French landowners have to keep on eye on rental values but they also must watch their local councils.

Israel has the arnona, which, typically in Israel, is named after a special tax from centuries ago. The base value for this property tax is the size of the property with the  tax rate set by square meter. One would think that the base amount would remain constant but the local authorities have a nasty tendency to periodically remeasure houses and flats and discover previously unknown meters, such as outside walls and covered garages, thus adding sometimes 10% to the previous measurement. The local authority set the rate with the government determining the minimum and maximum amount. As usual, there is a catch in that a local authority may make an application to the Interior Minister for an exception to these limits. As elsewhere, the local authority can apply this rate uniformly or create partial or complete exemptions, an important matter in a country with a large number of religious institutions of various kinds. Israel property tax bills are relatively stable aside from those re-assessments.

It is almost certain that, if you are a property owner, you complain about property tax bills regardless of which country you live. To be fair, most people are not happy about the level of local services either but that is human, right? Curiously, each country has chosen its particular manner of calculating its pound (or dollar, shekel or euro) of flesh. Is one fairer than the other? That issue taxes my understanding of property.

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Why translate marketing materials – one language does not rule them all

 

[ring*]

It seems so straightforward. Prepare top notch marketing material in English. Given that English is spoken at one level or another by some 1.5 billion people worldwide and is effectively the lingua franca of the world at this time, it should be cost-effective.  In practice, that approach is as relevant as “one size fits all”. While it is true that much of the world can somehow express themselves orally in English, far fewer can read effectively in English. Many non-native readers even avoid reading complicated materials in their second language as they find themselves spending more time and energy with less effective results when trying to decipher them. Visual elements, such as different letters and direction, significantly increase that difficulty. Thus, if a person or company wishes to reach a target audience, it is significantly more effective to prepare marketing material in the native language of their customers.

Ranking languages by native language readers leads to rather different result than that for speaking, native or non-native. The most dominant languages, at least in terms of numbers, are limited to a few countries. For example, Russian and Chinese are almost entirely spoken and read in the Russian Federation and China, respectively, while English as a native language is limited to a handful of countries, primarily the UK, the United States, South Africa, Australia, Canada and New Zealand. Even in those countries, a meaningful part of the country does not read English fluently whether because they are immigrants, children of immigrants or live in areas where another language is dominant. This phenomenon is not limited to the English-speaking countries as immigrants have reached every country on the globe, including Scandinavia and Germany, or multiple local languages coexist, as in many parts of Africa and India. Even the same language can have significant different local versions, as it the case of Spanish and Arabic. Therefore, the number of native language readers in English or any other language is significantly less than speakers, first or second language.

This distinction is meaningful to businesses because non-native readers are much less effective in grasping written text. First, they read slower to one degree or another as even fluent speakers of foreign languages have experienced. Second, scanning in a second language requires much more effort with less success. Of great importance is the fact that Internet users scan much more quickly in their native language than in their second language regardless of their familiarity with the latter. A difference in letters and/or direction(Hebrew/Arabic vs English/Spanish) further encumbers the scanning process. Furthermore, non-native speakers often miss direct or indirect messages due to a lack of familiarity with the nuances and cultural references. Psychologically, it is often so much effort to read a (relatively) long text in a foreign language that even high-level  foreign speakers prefer to avoid such texts. That second-language learners may be able to read that language does not necessarily mean that they can efficiently and effectively understand it or even choose to.

As a personal example, my native language is English but I am quite fluent in both French and Hebrew. During my recent trip to France, I found plowing through the French sites slower and “heavier” than if they had been English. As for Hebrew, a language that I live in and use every day, including translate from, I am quite slow in skimming websites,  not to mention longer texts, and dread receiving long emails in Hebrew as I know that I will have truly concentrate. For that reason, I don’t read Hebrew books for the pleasure before I go to bed, preferring English or French. In practice, notwithstanding my oral ability, my reading in my second languages is less effective and requires more effort.

For a business or individual desiring to reach a certain customer, it is important for the written material to be in the most transparent form, one in which the language of choice does not interfere with the message. If the readers are expending significant energy on trying to decipher the language, it is at the expense of considering the product or service. Yes, their English may be sufficient to basically understand the content but they are probably not going to act on it as there is little mental energy left for the effort even if they read to the end. Thus, translation is not “extra” expense but an essential marketing tool.

Today, it is quite tempting to use machine translation, whether a “Google Translate” tool of some kind or a ChatGPT result, to save money and achieve a seemingly acceptable result. Some 20 years of machine translation have left behind a long trail of failed and even embarrassing marketing efforts, even by large companies, that tried to save money and made themselves into a laughing stock, not the desired result. It is far more cost-effective to pay a human being a proper amount to a proper job. The increased sales almost always surpass the expense and create a positive company image, the purposes of marketing. As my father said, anything worth doing is worth doing well.

In summary, when conducting a marketing campaign, identity the native reading language of your customer and have a human professional translate the written texts. When it comes to making your written marketing material effective, no language, not even English, comes close to ruling them all.

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