Freelance business potential or I had a good day

Many years ago, I learned of a way to measure the potential of a business quickly and inexpensively. The technique is to identify the business day with the best results, analyze what went right that day, and apply the lessons learned from this analysis. Of great relevance to freelancers, it takes into account that each business is fundamentally different mainly due to the fact each person and set of circumstances is unique. This technique helps define the current actual potential of a business rather than its theoretical and maybe unattainable one.

Clearly freelancing involves factors not relevant to standard businesses. Freelancing is generally conducted from a residence and not always even in a dedicated room. As a result, friends and family represent a major disturbance factor. Furthermore, household duties, including laundry and cooking, can be a serious time robber. This lack of clear distinction between work and home also creates a tendency to relax business discipline as distractors are close and plenty. As freelancers are their own bosses, work discipline is internal matter subject to moods and whims, unlike the traditional workplace where fear of the boss keeps people on their toes. Finally, freelancers must handle sales, marketing, production, bookkeeping and post-sale service, often dividing their concentration and rendering them less efficient in any or all of the tasks. Thus, the potential of a freelancer is not identical to that of a standard business.

Given the multiples hats a freelancer wears, the term productivity can be measured on many forms, depending on what is required. The results can include an order from a new client, proper job preparation, successful resolution of a customer issue, sending of invoices, collection of debts, preparation of marketing material, cleaning of the desk and even producing a product or service. All of these required to earn money but are not directly reflected in daily income. Psychologically, freelancers must consider each one a proper and effective use of work time.

Given that the productivity of freelancers is so dependent on themselves, a good day begins by starting the morning properly.  A good night’s sleep creates the conditions for proper energy while getting waking up at the ideal hour, both individual matters, helps starts the day with maximum momentum. Likewise, some type of breakfast fuels the morning hours. Feeling physically good is a basic requirement for the ideal day.

In addition, since outside disturbances, both work-related and domestic, drain energy, the efficient day begins with a clear head. Some people have the skill and/or discipline to block out external matters but most freelancers have to clear them away. First of all, the best day begins with no pending email matters from previous days, the mental version of a clear desk. Not always in our control, it is preferable that there are no unpleasant appointments scheduled that day, such as the dentist, which not only take time but create anxiety. Facebook is the enemy of productivity.  Since nothing there is truly urgent, the mere refusal to open it reduces that temptation. By contrast, scheduling a pleasant evening activity creates a positive expectation for the evening as well as reinforces discipline in terms of staying on task as the available time is limited. Importantly, translators must educate the friends and family that work hours are precisely those even if they are physically at home. Admittedly, this is not an easy goal to achieve. Thus, the mind is in focus on the tasks at hand.

The work process directly affects productivity. For example, a clear but flexible schedule helps directs the order and priority of tasks.  For example, if a translation is due EOD, the first draft should be completed as early as possible in order to have as much “forget time” before final QA. In additioon, ideally, all elements of the job should be ready. If a translator is using a CAT (computer assisted translation) tool on a document from a PDF, the document should be converted into Word the night before, a task that can be done even when the person is bit tired. If writing is the task at hand, the freelancer should organize the approach and material beforehand. It is possible to properly focus completely on either content or language, but not both. Setting daily goals dividing the tasks that must be completed and those that we would like to be completed is a useful technique for many people. If there are multiple tasks for that day, a list helps freelancers move through the day by creating easy recall and helps prevent avoidable emergencies. If a task has multiple stages, each aspect should be considered separately, a successful method for reducing stress in large, complicated projects. For example, the creation of a website involves attaining the needed information, creating the text, defining the design concept and flow, production, proofing, etc., each of which is a complete task in itself. Of course, if specific physical materials are required, such as a printer toner, sufficient amounts should be in stock. Like a regular business, an ideal business day begins with the preparation on the previous day.

When all of the stars are aligned, it is amazing how much a freelancer can accomplish in a single day and how much satisfaction (and money) it provides. That magical work day is the current potential of the business, which can change in either direction for many reasons at any given time. The good news is that freelancers, like all businesspeople, have the power to influence those factors and recreate that success. Just as it is important to understand yourself to achieve happiness, an enterprise, no matter how small it is, needs to understand not only its failure but also its success. Scio te when the sun is shining.

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Foreign tube watching

I admit that I enjoy watching foreign television. The reason is not that it has better or different programs than my local one.  In fact, the format of most television shows worldwide is fairly similar both due to the universality of human nature and tendency to copycat successful programs and of equally poor quality. For that matter, I don’t even have to fully understand the language to enjoy the television as any child can tell you. In my countries, I could guess, often successfully, the meaning of many words.  For example, Russian is very helpful in understanding Polish while Italian is a cousin of Spanish. By contrast, in China, I understood absolutely nothing and was mesmerized by the tube.

First of all, I enjoy the tone of the speech, which reflects the nature of the language and people as well as the agenda of the television stations. For example, most characters in English tend to speak quietly and even respectfully. At the same time, they often are mocking the same institutions and customs they are respecting.  This is a nice contrast to the argumentative and loud nature of Israeli television. Chinese television is owned by the government and is therefore very nationalistic and proud. Aside from great military victories and impressive scientific and economic achievements, they also proudly present many shots of Chinese food production and preparation, always in a loud fashion (to my ears).  Thus, I was able to see parts of China that I would and will never visit in person. Not having lived in the United States for some 30 years now, the TV in the United States is interesting in terms of how the language and emphasis has changed. I can see by the words and message that America is much more critical and direct than it used to be.

The national differences are also reflected in the local version of internationalized programs.  The French version of Master Chef focuses on the artistry of the food while the Israeli program focuses on the past and present personal situation of the participants. The tone of the original Japanese Iron Chef is straight out of the classic Samurai Movies while the American one resembled sports broadcasting. In the Israeli The Voice, exotic is expressed by an ultra-orthodox singing rock while in China strangeness was represented by a black Chinese-African singing Frank Sinatra in English (and singing it well, it should be noted). I would not say “lost in translation” but instead “localized in translation”.

Finally, the aspect of foreign television I enjoy most is the commercials. Ads reflect the 

concerns and psychology of the people.  For example, based on the frequency of the ads on UK television, the Baby Boom generation is very concerned about paying for funerals while those in their twenties are having a hard time getting accepted for a credit card. French commercials focus on food, health and losing weight, no surprise. Apparently, death and credit are of no concern. Americans appear to be hypochondriac as every third commercial (or so) sells some drug, faithfully and rapidly reading through the long list of potential side effects and ultimately encouraging people to consult their doctor, of course.

So, while I am not a big fan of spending much time in hotel rooms when I travel, circumstances sometime lead to dead time, which I profit from by watching TV. I am amused, surprised, educated and even entertained by programs whose words I barely or do not understand at all as I learn about the culture, psychology and concerns of that place. In short, foreign television is much more interesting and educational than my local local one, just like the proverbial lawn.

Manifesto of an atheist Jew

Israel is land where spirituality in all of its forms defines you. Putting aside the various divisions among Christians and Muslims with whom I am less familiar, the range of expression of faith among Israeli Jews is amazingly varied. At one end are Jews that refuse to speak Hebrew (and speak Yiddish instead) because it is a holy language and officially reject the state of Israel because its establishment was not in the manner foreseen in the Bible.  On the other extreme are those that are choose to eat cheeseburgers on Yom Kippur to express their complete rejection of Judaism. In between are a wide range of observant and non-observant behaviour and tolerance.

I am an atheist Jew. To explain, although I can accept that others believe in God, I not only lack that faith but simply find it sufficient to believe in probability. In short, I don’t require a chief engineer in the sky to understand and accept this world. From this state of point, it follows, in my mind, that the holy writings, e.g. the Bible, Mishna, Talmud and Halacha, to name only a few, are the product of human thought, albeit rather intelligent one in some cases, and can be criticized and even rejected outright. I therefore feel no obligation or even logic to follow the countless rules of behaviour expected of a good Jew, as largely codified in the halacha.

On the other hand, I do not want to throw away the baby with the bath water. Judaism carries a rich body of proscriptions regarding ethics, derech eretz, which should serve as a model of behavior. To oversimplify, I do believe in the ten commandments. For example, in a proper, healthy society, the vast majority of people do not murder, steal or lie. The key to satisfaction is worrying about your situation and not trying to “keep up the Joneses”. Sleeping with another person’s partner is clearly a stupid and dangerous thing to do, not to mention rather destructive for everybody involved (except for the lawyers). Within the family, honoring your father and mother creates stability for all members. As for converting people of other religions, it is a source of countless troubles. For that matter, blaming god or thinking that god makes you special often makes leads to irresponsible behavior. I am even for keeping the sabbath in the sense of not working at least one day a week as the practice is vital for physical and mental health. So, I am a proud Jew in appreciating and trying to practice its basic tenets in its spirit even as I reject the long record of the interpretation of those tenets.

In this way, I am a non-believing Jew. I fully accept my identity as a Jew and feel equally free to reject many, if not most, of its traditions and rules. Granted, there is a tension in this position, bordering on a contradiction. However, most manifestos carry those qualities as reality is more complex than any statement of belief. Not only that, I am one of many Jews, Israeli and others, that so believe even if they do not express their identity in this manner. Of course, there are countless more on both sides of the issue that would strongly disagree with me and even find them offensive.  That is quite normal and even acceptable. As they say, two Jews, three opinions.

Outstanding in meaning

English is a hard language to master not because of its grammar, however complex that may seem to some, but due to its free, even chaotic, process of vocabulary development.  In simple terms, the original meaning of a word is so turned and twisted by popular use that it becomes impossible for a foreigner to guess.  In verbs, many of these changes are made by adding prepositions or nouns, creating a rich but confusing word family.

The verb word stand is from an old English word standan, meaning standing in one place, with the additional meaning of tolerate added in the 1600’s. So, it is clear that people should take their place in a queue if they are to stand in line or do not like a certain spice if they cannot stand cilantro.

Life, especially for second-language speakers of English, then gets complicated.  English abounds with phrasal verbs, verbs with prepositions added to them, with specific and seemingly unrelated meanings. To stand up is to rise from the sitting position while to stand up for is to insist on something, such as rights. By contrast, to stand down is end a state of high alertness as in the army. Actors that stand in for stars are temporarily replacing them but if they stand out enough and show how good they are, they may replace them one day.  If you stand on ceremony, you are a stickler for social rules. Yet, if you are in a standoff, you are in a deadlock. For that matter, someone who is standoffish is rather aloof.  By contrast, if someone stands by you, they support you. If parents do not stand for sassiness, children watch their words.  Curiously, to stand around does not necessarily mean being on one’s feet but merely hanging around with no purpose. What a difference a preposition makes.

Adding a noun expands the whole range of meanings. To stand on your two feet is not what very small children do but instead what adults in their 20’s strive for, economic independence. Likewise, a standing army does sometimes sit but is always ready and in uniform. You can say that you stand corrected, i.e., understand your mistake, even when you are sitting. A standing argument or standing rule do not actually have legs but merely are unresolved or permanent. To stand pat means not make changes and is derived from Poker and should not be confused with to stand Pat Boone, which means tolerate listening to his songs. Standing your ground involves establishing your position, not repositioning the earth. If something stands to reason, it does not involve rising to attention due to logic, but merely being logical, which is more than I say about most of these phrases.

In terms of noun use, there are taco stands, small booths to stop by for a quick lunch, and last stands, a place of no retreat. There are league standings, the relative records of teams, and legal standings, one’s status in court. In sports arena, you can sit in the stands, generally benches. You can put newspapers or umbrella in a stand in the entranceway when you get home. For fish, a stand or group of pelicans is bad news. Two cricket players are together for a stand and score a certain number of runs. To take a stand means to express an opinion while to take the stand means to testify in court. A stand or bunch of trees creates a nice patch of shade. Nothing is obvious here.

For a simple five letter word with a clear meaning, stand has come a long way and created many linguistic channels. You could that it is an outstanding example of the challenge and richness of English vocabulary.