Foreign tube watching

I admit that I enjoy watching foreign television. The reason is not that it has better or different programs than my local one.  In fact, the format of most television shows worldwide is fairly similar both due to the universality of human nature and tendency to copycat successful programs and of equally poor quality. For that matter, I don’t even have to fully understand the language to enjoy the television as any child can tell you. In my countries, I could guess, often successfully, the meaning of many words.  For example, Russian is very helpful in understanding Polish while Italian is a cousin of Spanish. By contrast, in China, I understood absolutely nothing and was mesmerized by the tube.

First of all, I enjoy the tone of the speech, which reflects the nature of the language and people as well as the agenda of the television stations. For example, most characters in English tend to speak quietly and even respectfully. At the same time, they often are mocking the same institutions and customs they are respecting.  This is a nice contrast to the argumentative and loud nature of Israeli television. Chinese television is owned by the government and is therefore very nationalistic and proud. Aside from great military victories and impressive scientific and economic achievements, they also proudly present many shots of Chinese food production and preparation, always in a loud fashion (to my ears).  Thus, I was able to see parts of China that I would and will never visit in person. Not having lived in the United States for some 30 years now, the TV in the United States is interesting in terms of how the language and emphasis has changed. I can see by the words and message that America is much more critical and direct than it used to be.

The national differences are also reflected in the local version of internationalized programs.  The French version of Master Chef focuses on the artistry of the food while the Israeli program focuses on the past and present personal situation of the participants. The tone of the original Japanese Iron Chef is straight out of the classic Samurai Movies while the American one resembled sports broadcasting. In the Israeli The Voice, exotic is expressed by an ultra-orthodox singing rock while in China strangeness was represented by a black Chinese-African singing Frank Sinatra in English (and singing it well, it should be noted). I would not say “lost in translation” but instead “localized in translation”.

Finally, the aspect of foreign television I enjoy most is the commercials. Ads reflect the 

concerns and psychology of the people.  For example, based on the frequency of the ads on UK television, the Baby Boom generation is very concerned about paying for funerals while those in their twenties are having a hard time getting accepted for a credit card. French commercials focus on food, health and losing weight, no surprise. Apparently, death and credit are of no concern. Americans appear to be hypochondriac as every third commercial (or so) sells some drug, faithfully and rapidly reading through the long list of potential side effects and ultimately encouraging people to consult their doctor, of course.

So, while I am not a big fan of spending much time in hotel rooms when I travel, circumstances sometime lead to dead time, which I profit from by watching TV. I am amused, surprised, educated and even entertained by programs whose words I barely or do not understand at all as I learn about the culture, psychology and concerns of that place. In short, foreign television is much more interesting and educational than my local local one, just like the proverbial lawn.