I am a product of a 1970’s Los Angeles. It was neither the most radical nor conservative of places but just slightly left of main stream American culture. When I observe males in their 20’s in Israel today, again not the most avant-garde of groups in the world, I am amazed at the change in male culture in almost two generations.
It has become acceptable for straight males to enhance their appearance using techniques limited to women (and gays) when I was growing up. For example, elite combat soldiers now often have one or multiple earrings. I see male students wearing short socks that don’t extend pass the shoe, once only used by women. I notice young males dyeing their hair and not because it has turned grey. Based on television and products available in the department store, some straight men apply makeup before dates. Their wardrobe may include pink and violet shirts, colors that American straight men would avoid when I was growing up.
Coming from the extreme culture of the military and criminal world, tattoos have now become commonplace, with the only issues being how big, how many and where. All in all, the culture of masculinity has significantly, as least as far as externals are concerned.
Of course, culture is subjective, i.e., conditioned by its time and society. As Mel Brooks so humorously reminded us, men once wore tights. Some would claim that society has advanced while other would argue that society has regressed. I merely say it this has become different in a certain sense. In my opinion, the reality, natural or imposed, fortunate or unfortunate, is the masculine culture is truly defined by its inherent belief that males control the destiny of themselves and consequently society, regardless of any external trappings.