At an online meetup session sponsored by the ATA Mastermind group, the moderators noted the importance of managing use of social media in terms of proper time investment. Just as in face-to-face meetings, it is neither practical nor healthy to be interacting with people every waking hour of a day. They noted several factors for a healthy presence on social media, including focus, frequency, feeling and effectiveness. Clearly, the ratio of time investment to benefit should be appropriate.
|Bull and bear]|
The ultimate test of social media time is the benefit attained. The assessment depends on the desired goal. For example, one or two leads a month may justify the time spent monitoring a certain site while it may be necessary to wait a year before reaping the benefits of a long-term marketing campaign. For information sites, an effective and quick solution for a time-consuming problem may justify a regular scan of the posts as it shows that that the site can be beneficial. As for the sites that makes us laugh, the measure is obvious – it makes us smile almost every morning. By contrast, if the site content is generally not relevant for whatever reason, it would be advisable to search for a better forum in terms of the time investment.
Entrepreneurs can utilize social media to improve their business or allow it to sap their time and energy. A conscious decision of how and where to allocate work time leads to effective use of these media for the intended purpose. These choices need to be periodically reassessed as circumstances change. It is vital that the entrepreneurs make active choices and show that they are the boss.
* Pictures allow the blind to fully access the Internet. All picture via Pixabay.