Searching for a snack at the college where I teach, I noticed a tin
container labeled Kojak lollipops. To satisfy my curiosity, I asked the
cashier, who was in his 20’s, whether he knew who Kojak was. His answer and
that of my students that day, also all in their 20’s, was negative. This generational ignorance in regards to the
then famous non-smoking detective of 1970’s and 1980’s television made me
consider how many names, brand and otherwise, have lost identity over time and
no longer make sense.
For example, in choosing a car, one of the most important features is
horsepower. I am sure that an average person in 1850 had an idea of how much a
horse could carry but I strongly doubt that today anybody in the Western world
could now produce a reasonable guess. By the way, one horse power is the
strength required to more 500 lb. one foot in one second. Likewise, people
generally store their insurance papers, some long-forgotten gum, a dried-up pen
and maybe a screwdriver in their glove compartment. It has been at least half a century since
anybody drove with gloves and needed to store them. Nonetheless, a glove compartment is still
useful if inaptly named.
Some locations are also mislabeled.
Like men, women at restaurants do occasionally go to the toilet, euphemistically
referred to as “going to the bathroom” or “going to powder my nose”. However, I am convinced that they neither
take a bath nor put powder on their face in that room. Still, those expressions
are still used, maybe because saying “I need to take a pee” is a bit crude.
Similarly, the use of the term “penitentiary” for prison ignores that the fact the
term originates from an unsuccessfully and dangerous social experiment for the Puritans
in the 1790’s. They thought that if criminals had enough time and solitude to contemplate
their sins, they would become penitent.
Alas, prolonged solitary confinement too often leads to insanity and not
the intended result.
Some people had their names become synonyms for objects. For example, if
anybody asks for your John Hancock, they are asking you to sign. Alas, it is not clear how many people know
that Mr. Hancock was one of the signatories of the United States Declaration of
Independence. A shirley temple, a non-alcoholic
drink made of ginger ale, grenadine and a maraschino cherry, is named after the famous child actress of the same name in the 1930’s, who served as an ambassador as an adult.
However, who remembers that?
Lastly, the French have had a huge cultural and culinary influence on
America. As an example, American troops serving in World War I brought home
French fries and French postcards. The first, fried potatoes, were actually a
Belgium specialty but they spoke French. So, the French stole the credit, to
this day. The second, a synonym for erotic pictures, showed women in more
clothes than you would see at an average public beach today. Times have changed but the names has not.
So, the next time you feel old and stupid because you cannot understand the jargon of computers, Facebook and tweeter, I suggest you take a look around, find some archaic term unobtrusively retaining its existence and ask someone from the current generation about it. You still may feel old, but you will feel just as privileged in knowledge.
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