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Monday, December 26, 2022
Articulating “the” situation in English, French, Hebrew and Russian
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[statue of St. Pierre - Rome*] While all languages have nouns, verbs and adjectives, the shy article identifying whether the noun is gener...
Monday, December 19, 2022
Christmas in the Holy Land – Not what you imagine
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[Santa at the beach*] The Middle East has this sometimes-nasty tendency of rendering clear terms complex . Nothing is simple, even holiday...
Sunday, December 11, 2022
Making home work less work
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[home office*] According to the old Jewish joke, work is something you would get the maid to do for you if you could. Clearly working at h...
Sunday, December 4, 2022
Alphabet soup – Simple lettering?
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[pile of childen's plastic letters*' When I tell people that I know Hebrew or Russian, quite often the first question they ask how...
Sunday, November 27, 2022
What is to be done – The burning issues of marketing content format
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[workers banging money into a surface*] Recently, I had a relevant and frank discussion with a forum administrator about the format of my ...
Sunday, November 20, 2022
Keeping costs down in translation – on time and money
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[man skateboard slaloming*] This week, one of my favorite agency customers and I negotiated a price for a complex and urgent two-certifica...
Sunday, November 13, 2022
Oh, say can you see – the search for the “ideal client”
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[man with VR goggles*] Can you describe your ideal client? Virginia Katsimpiri in a webinar on LinkedIn marketing made the following comme...
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